ALICE IN CHAINS has released the official video for its song “Never Fade”. The track is taken from the band’s sixth studio album, “Rainier Fog”, which arrived in August. The clip was directed by Adam Mason, who previously helmed ALICE IN CHAINS‘ video for “The One You Know”.
“The ‘Never Fade’ video is a continuation of ‘The One You Know’,” said ALICE IN CHAINS vocalist/guitarist William DuVall. “The full story will gradually be revealed. For now, check out what we love to do best — play live and tell a story with our music.”
DuVall revealed in a recent interview with Kerrang! that “Never Fade” was inspired by his grandmother, late SOUNDGARDEN frontman Chris Cornell, and late ALICE IN CHAINSvocalist Layne Staley.